These are the top 25 advertisers in African American media
and how much is spent from October 06-sept 07

Procter & gamble co 89.7 million dollars
Mcdonald's corp

37.7 million dollars

Johnson & johnson 36.1 million dollars

General motors corp 35.8 million dollars

Natl amusements inc 30.6 million dollars

chrysler (cerberus) 28.2 million dollars

verizon communications inc 26.8 million dollars
Us government 26.1 million dollars
time warner inc 26.0 million dollars
ford motor co 25.9 million dollars
loreal sa 25.0 million dollars
kraft foods inc 24.0 million dollars
general electric co 23.2 million dollars
at&t inc 22.9million dollars
wal-mart stores inc 22.6million dollars
nissan motor co ltd 22.1million dollars
toyota motor corp 21.7million dollars
unilever 21.6 million dollars
pepsico inc 20.9million dollars
sony corp 19.2 million dollars
news corp 18.9 million dollars
sprint nextel corp 17.9million dollars
allstate corp 17.3million dollars
berkshire hathaway inc 16.2million dollars

total top 25 advertisers $681.0


Advertising spent on media outlets that have
African American consumers came to a total
of $2.3 billion from October 1,2006 through
september 30,2007 according to the
first 12 month analysis of nielsen monitor Plus.
This covers 22,000 national, regional, and local
advertisers, across 130t media vehicles, 5 types
of media tracked: local radio, national magazine,
national cable tv, network tv, and syndication tv.


Local radio reported that the most amount of
money spent on African American aimed
media is at $805 million, which is 35% of the
total spending.



National magazines reported over $600 million
in spending

National cable tv,like House of Payne
and Being Bobby Brown is at 593 million dollars.

Network tv lieke the Game, all of us,Girlfriends,
was at 193.3 million dollars

Syndication tv like One on One , Showtime at the Apollo,
was at $102.4 million


There's more information , alot more to go with
the things I've mention right here:

http://www.marketingcharts.com/television/advertising-s...p-25-advertisersjpg/

for posting this article, Charismaallover!!

I will use this list to influence my buying/shopping habits!

Oh Great. Very pleasing to hear.
I'm happy about that cause I love to help.
You are so welcome.