WE have seen this before (but are in some instances are still waiting the 'results.')

Cathy Hughes it seems, has gone the way of Bob Johnson in the selling of her soul to the demands of the almighty (euro) dollar...if those of US with a sense of 'self' can be convinced that people like these have ever even had 'soul.'
=======================================
(Courtesy of afromerica.com)
============================================

Radio One Unite with Yankelovich to Divide Black America
Talk about self-hatred. In an unprecedented strategy of house negroism, the Radio One American mainstream media-made elitist team of Negroes has come into cahoots with a socialist team of market researchers to develop a way to segment Black America into branches in a greedy capitalist attempt to put us up for sale in the global market.

Shamelessly, stipulated segments of Black America were given labels such as the "Black is Better" crowd, the "Family Struggles" crowd, and the "Sick and Stressed" crowd, among other stereotypical labels (shown below). They are doing it all via surveys and polls.

The two organizations, in a claimed attempt to represent and give voice to Black America, have designed a strategy to capitalize on the stigmas of Black America but have started out on the wrong foot already.

As quoted from the website www.blackamericastudy.com/summary, "Radio One, is the leading media company focused on understanding African Americans. It is committed to demonstrating the power of the Black community - as thinkers, activists, consumers and citizens - and to reflecting the texture and diversity of our community, which often gets lost in mainstream portrayals of Black Americans. Because of its commitment to Black America, Radio One engaged Yankelovich, a nationally respected research firm, to conduct the largest segmentation study ever done of African Americans, a study that highlights what holds Black America together and what makes it diverse."

The problem, however, is Black America is not as diverse as they claim, not in eleven different segments. The most interesting statement by Radio one says, "This richer view is particularly important because it clearly shows how Blacks and African-Americans are not all the same." WTF? What the hell does that mean and since when did Black America become two entities? This statement calls for serious evaluation.

First, how in hell did they drum up 11 other sub-segments of the Black population without imputing complete personal speculation of some corporate elitist Black and how they see the world through House Negro eyes? The fact is, what they are trying to do - and when we say they we mean the elitist Blacks of America - is attempt to separate themselves from the underclass of Black America for the benefit of white corporate America and for the sake of class and political differentiation.

Below are the degrees of separation in this new Black American landscape:


Connected Black Teens
They are tech savvy, highly social, brand driven and fans of Black music (Hip Hop and R&B). They have a plan for their future, they want to preserve Black cultural traditions and believe that too much focus is put on the oppression of Blacks.
Digital Networkers
Over half of this web savvy, high tech, mobile segment are college or high school students who 'network' heavily using Facebook, MySpace, instant messaging and their cell phones. They are saving money - to buy a home or for retirement.

Black Onliners
Heavy web users, this mostly male segment is stressed by their work/life balance and the need to straddle Black and White worlds; they are focused on money as the most meaningful measure of success and are the most stressed of any segment about 'having to fit in'. They are the most frequent users of Black websites and the most frequent online shoppers.

Stretched Black Straddlers
Mostly 18-34, this online, cell phone toting segment is the most stressed by 'straddling' the needs of family and work. Stressed about money and a lack of time, they are heavy users of Black TV and websites and the most likely to say they have been racially discriminated against in the past three months.

New Middle Class
The best educated, most employed and wealthiest segment is mostly between the ages of 25 and 44 and is the most technologically forward segment. They are the most likely to describe themselves as Black rather than African-American and to believe that problems in the Black community can best be solved by Blacks. They are positive about the future and forward looking.



Family Struggles
Mostly female and heavy TV watchers, this segment is struggling economically and is stressed trying to raise their children on a tight budget. They are the most likely of any segment to relate to the ways Blacks are portrayed on Black TV. Most of their friends and co-workers are Black.

Black is Better
This confident, optimistic, fun-loving segment is very focused on family and their job. They are the most responsive to Black media and most likely to 'buy Black', consistent with their very strong focus on Black culture, history and solidarity.

Sick and Stressed
Mostly over the age of 35, this struggling segment is stressed about money and health, pessimistic about their personal future, and least likely to say things are getting better for them. They are the least likely to have a healthy lifestyle, to play sports or work out or have health insurance.

Faith Fulfills
This highly religious segment, who spend more time than average volunteering for religious or non-profit organizations, is most likely to trust God to take care of things. With an average age of 48, they experience low levels of stress and are the least likely to have been raised by a single parent or to worry about money a lot.

Broadcast Blacks
Highly confident, independent and positive in their attitudes, this female-skewed, older segment is the most likely to say things are getting better for them. They are heavy users of TV and radio (especially Gospel radio) and have the lowest Internet usage. They place high importance on 'buying Black'.

Boomer Blacks
This 'oldest' segment (average 52) is tech savvy with high ownership of computers, DVRs, home theater systems and wireless internet access - 90% are online. They are the most likely to believe that Black children should have Black role models and that it's important to take advantage of the opportunities won by previous generations.



So who are the Blacks and who are the African Americans? They have not only separated themselves on an income bases, but now they have gone as far as social, religious, and cultural separation. Albeit the study reflects cultural habits of Blacks in America, however, the determination of the elite to separate themselves is disheartening. The list can in many ways overlap, from the religious successful to the online struggler. The presumptions are simply immeasurable.
Catherine Hughes, Founder and Chairperson of the Board, said. "While people are less inclined these days to think that all Blacks are the same, they really do not understand the diversity within the African American community…Blacks share many commonalities regardless of age, income and geography, but there are also differences -- that suggest a new understanding of the past and a more optimistic sense of the future."

There are commonalities between and among all races and cultures of people, not just Blacks. This suspicion of desired separation of lower and upper income Blacks arise from the historical separation of the Civil Rights and Black Nationalist crowd and reignited by the most recent political fallout of Barack Obama and his pastor Jeremiah Wright, who claims Black Liberation Theology as a belief system of Black America.

And while many Blacks were in agreement of Wright's theories, many, mainly the elite Blacks, want badly to distance themselves from the theory, and hurried to create this new and in-depth divisive study of Black life in America led by one of the most elitist cultural gatekeepers of Black lifestyle, the Media One Corporation.

There are not two Black Americas, only one. The problem is there is a sector of Black America (the African Americans) that does not want to associate or be affiliated with other Blacks (the Blacks). This has always been the problem and will remain the problem continually giving legitimacy to the myth of Willie Lynch. The only thing Black America needs to know and do to stay strong among itself is to Stay Black and Die.

© June 2008 by CR Hamilton || [TOP]


=============================================



ROARIN........

The problem, however, is Black America is not as diverse as they claim, not in eleven different segments. The most interesting statement by Radio one says, "This richer view is particularly important because it clearly shows how Blacks and African-Americans are not all the same." WTF? What the hell does that mean and since when did Black America become two entities? This statement calls for serious evaluation.---roarin1

American residents of African ancestry are not monolithic.

we...They...are not 'all the same'.

This thing...this entity...called 'Black America' is at least two entities.

The primary entity upon which all others are societal derivatives is African Americans.

This group is comprised of the descendants of Africans born in this country who are in turn the descendants of Africans of unknown African ancestry.

This group can be thought of as 'Native-born and/or the descendants of native-born'.

A separate group is composed of Africans who are immigrants, and/or the descendants of immigrants from African nations, and nations of Europe, South America, and The Caribbean.

This group can be thought of as 'Immigrants and/or the descendants of immigrants'.

The (societal) 'color-construction' of the United States induces the use of 'Black America'.

That's Charlie's Bag.

We decided to make it 'Our Bag' too.

PEACE

Jim Chester

Brutha CHESTER....

(YOU need to quote the article, giving proper credits to the author and not Roarin, as I only posted the article....thanx.)


With all due respect, cathy hughes knows EXACTLY what she is doing.

And part of that knowledge is NOT to have made differentiations between 'africans' whom may have immigrated to amerikkka and those of whom are the decendants of slaves from before the middle-passage.

After all, since african colonization, there are whites who lay claim to having immigrated from africa as 'africans.'

Is this the inference ms. hughes is making?

I don't think so. Ms hughes is proposing 'two Black amerikkas' plain and simple.

MY contention is that she has embarked upon this 'mission,' simply to ensure economic matters. In other words, here is another one who 'sold-out.'

But even worse.....cow-towing and stepin fetchin.....such folk are pathetic.


ROARIN........