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D1 |
I incorporated a non-profit (www.mpacteducation.com) a while ago and recieved a grant from Betty Crocker. In response, I went to Krogers and red tagged Betty Crocker products for my organization. This is where a small percentage of the proceeds go to my organization. We stood outside of Kroger and passed out fylers encourage ppl to purchase betty crocker products if given the option. By the end of that day alone, the shelves were mostly cleared of Hamburger Helper and other Betty Crocker products. I came to the conlusion that if a black owned grocery store stood right nezt to Kroger, in the black community, where portions of all proceeds went back into the community...that would be more than enough incentive to patronize the black store over Kroger. ======================= Don't bother spell checking, I can't spell for ish! |
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A4![]() |
Reinforcing my argument on marketing. |
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Phoenix Rising |
Secure the black dollar... by securing the black consumer... People do not buy simply based off color...
but perception... convenience... price... knowledge of the stores services/products.. etc... there are a myriad of reasons that interact in different ways... I have yet to meet a black person that refuses to patronize a business because its black.... even for those that may say this... I suspect (admitting this) that it has more to do with their experiences with certain stores they have limited themselves to... If there is quality/service/marketing etc... and the business is still not profitable... consider that it is one of the MANY businesses IN GENERAL that go through this... and he was selling an INFERIOR product! lol... Bill Gates came from a Harvard background with excellent connections and STILL almost failed unless he was willing to be ruthless to the point of almost unethical AND take advantage of as well as SEEK opportunities... Some people breeze through others must fight... BUSINESS success is RAW... there will be racism.. community distrust etc... but if you want success as a business leader then you must not blame the consumer.. you must seek out the solution to win them over... Peace, Khalliqa "The Goddess emerges as the evanescence of the inferior dissipates.... " |
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A2 |
Bill Gates came from a Harvard background with excellent connections and STILL almost failed unless he was willing to be ruthless to the point of almost unethical AND take advantage of as well as SEEK opportunities...
Some people breeze through others must fight... BUSINESS success is RAW... there will be racism.. community distrust etc... but if you want success as a business leader then you must not blame the consumer.. you must seek out the solution to win them over... we believe the white mans ice is coldern and we hate ourselves simple and plain. Look at our communities. Black people will walk by 4 black business to get to an Asian or white business and if it moves to the suburbs they will drive hours to spend their money with someone else, not one dollar circulate in their own community and these people call themselve smart?? they actually think it makes good economic sense |
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A4![]() |
And you have determined this by what statistical analysis? But I also want to make this point, why exactly are 'black' businesses limited to selling to blacks? One of the indicators of higher risk ethnic businesses are that they limit their business sales to their own ethnic market. A good business man sells to everyone who will buy. |
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Phoenix Rising |
Business CAN be motivated by a social agenda... but the arena is not inherently limited or defined this way.....
Peace, Khalliqa "The Goddess emerges as the evanescence of the inferior dissipates.... " |
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A2 |
And you have determined this by what statistical analysis?
with my own eyes!! thats the analysis!! But I also want to make this point, why exactly are 'black' businesses limited to selling to blacks? One of the indicators of higher risk ethnic businesses are that they limit their business sales to their own ethnic market. A good business man sells to everyone who will buy. You say you teach all these buisness people and you dont see the plain common sense in whats going on??? who said black business should only sale to black, no one the point of this thread is Securing the black Dollar. So what does than mean.Ensuring that the dollars black people generate touch as many black hands and possible. Its not rocket science!!! but we as black people are so stupid we start saying I can spend my money anywhere i want" how foolish is that thinking, we see what everyone else is doing , they spend and buy with their own, what do we do, spend and buy with everyone but our own!! thats the dam problem , www.global-abs.com Ascendancy Business Systems |
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D1 |
I think we (blacks) should redefine it that way and say to hell with traditional business. ======================= Don't bother spell checking, I can't spell for ish! |
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A1 |
Dell, you have me all confused. You quote Dr. Anderson, then turn around and argue directly against one of his prime points ... That Black folks SHOULD practice Resource Aggregation, read: Buy Black! Yes, I understand and agree that Black business should not limit its market to solely Black folk and that they should strive to be competitive along with providing quality service. But, why shouldn't the Black consumer be asked and or expected to seek out black businesses BECAUSE the business is Black, regardless of whether ther business is competitive or not? As Dr. Anderson notes, it is a viable and winning strategy when the the Jews, arabs, koreans, chinese, and any other non-Black group does it. It is a sound communal strategy and effective business model. However, It seems that it is unsound and ineffective from a point of economics when Black folks do it. |
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Phoenix Rising |
I think we should master both... Salaam... Peace, Khalliqa "The Goddess emerges as the evanescence of the inferior dissipates.... " |
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Tasmanian Angel |
Yeah, well ... apparently this is not a good thing! You know ... you used to look at Black people and see people Dell ... not just potential dollar signs!! Back in the day when Black folks did turn our money around within our communities (due to the fact that we couldn't go into the White man's store and spend it there, businesses did not have to charge an extra 15%-25% for their products and services ... because they had the consumer volume to be able to stay solvent and to make those businesses profitable. Again, I'm not arguing against your point of the importance of marketing, and believe me, I am intimately familiar with the concept! In fact, it contains three marketing strategies ... one for everybody else, and one for the Black dollars I plan to bring in, and another geared towards state, local and government contracts! I do plan to have full knowledge of what I'm getting into when I launch my business ... but ... I am also going to make it a point to support Black businesses for my startup purchases whenever possible! (Which, I gotta tell you, is no easy feat! As a consumer, I want quality. And I will pay for it. I had a friend who was a chef and worked at Wolfgang Puck's restaurant in L.A. He invited us there to sample some of his creations. Besides the food being really nasty, most of the plate was decoration! We need to keep our money in our communities by buying from our own people for our economic growth as a people. A Black person with a successful business who turns around and spends outside of the community does "us" no good. There's plenty of Black people with money in this world .. but, if they can't answer the question, "What have you done for us lately?" then what good are they? BLACK by NATURE, PROUD by CHOICE. Before there was ANY history, there was BLACK history. |
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D1 |
There are plenty of blacks that can say they can. Not to mention the europeans who continue to fail at it. Not that it's not a worth while endeavore but considering the bad fruits it has obviously produced, why waist any more time on it? ======================= Don't bother spell checking, I can't spell for ish! |
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Phoenix Rising |
Because there are many of our people that have this skill and should be supported as we wish to give them a reason to recirculate their dollars/services/products and formulate their alliances with their own community in mind.... Plus the earth is ours... including the virus that inhabits it and controls the resources... when healing you should never withhold medicine... even if its bitter.... I would like to see our people own their own businesses as well as take over existing ones... everyone has a place... leave no stone unturned that points in the way of our liberation.... some paths are not as readily seen as others... but they all must lead to our goals..... Salaam.... Peace, Khalliqa "The Goddess emerges as the evanescence of the inferior dissipates.... " |
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D1 |
I don't mean totally abandon traditional business practices but create a vision that every one can participate and benefit from.
The day we stop supporting 'their' way of living, the day we gain our independence.
Agreed! ======================= Don't bother spell checking, I can't spell for ish! |
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Phoenix Rising |
Well Alright, Black Man! I agree too! Peace, Khalliqa "The Goddess emerges as the evanescence of the inferior dissipates.... " |
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